Author name: Laura Atallah

Laura is the Director of Marketing at FacilGo. She has over 20 years of marketing experience, with the majority of those years in the Real Estate / PropTech industry, including a long tenure at Yardi. She has a BA in English Literature and Theatre from Western New Mexico University.

Laura Atallah

Maintenance Shouldn’t Be a Chore: Addressing pain points in your maintenance operations

Let’s face it – traditional maintenance can feel like a never-ending chore. Reactive repairs, misdiagnosed emergencies, disorganized workflows, and inefficient communication leave everyone frustrated. Technicians are battling backlogs, managers are drowning in paperwork, and tenants are left waiting in the lurch. How can you overcome these recurring challenges? From Reactive to Proactive Shifting the focus …

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Stop Seeing Red, Start Seeing Green: Turn Your Maintenance Into a Profit Center with FacilGo®

When navigating the ever-evolving property management map, optimizing operational efficiency is paramount. Although impeccable resident comfort remains the cornerstone of maintenance, maximizing ROI from every facet of your operation is crucial for sustained success. Whether you use the 50% rule, the 1% formula, or the square footage formula to calculate your maintenance budget, unrealized revenue …

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Achieve Smarter, Profitable Maintenance Through AI

Forget the days when “maintenance” was synonymous with budget drains and resident complaints. In the age of smart tech, savvy property owners and managers are turning their maintenance programs into profit centers. And the secret weapon? AI-powered platforms like FacilGo. Unleash Hidden Revenue AI-Powered Call Center Revolution for Better Value One Platform for All Your …

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AI Makes Call Centers More Efficient for a Lower Cost

As the landscape of multifamily and single-family rentals evolves, the demand for innovative solutions to accommodate their changing requirements becomes increasingly important. Expectations are soaring. Residents demand immediate, personalized attention, and call centers face the daunting challenge of managing high call volumes and diverse inquiries. Efficiently deploying appropriately skilled staff, efficiently and accurately triaging issues, …

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Renovation Challenge: Reducing the unknowns and unexpected – Part 3: Predictability

In this final post of a three-part series from the 2023 NAA Apartmentalize panel session entitled Renovation Challenge: Reducing the unknowns and unexpected, we focus on predictability in renovation programs. The NAA panel featured Daniel Kughen, SVP Construction and Facilities at The Barvin Group; Kyle Smith, SVP and Managing Partner at Guardian Construction; and Mike …

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Renovation Challenge: Reducing the unknowns and unexpected – Part 2: Tech Tools 

We continue the conversation from the Renovation Challenge: Reducing the unknowns and unexpected session that took place at NAA Apartmentalize on June 8 in Atlanta, GA. In our last post, the topic was To Renovate or Not to Renovate: That is the question. This time we focus on technology tools used in the renovation process. …

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Renovation Challenge: Reducing the unknowns & unexpected

Four Multifamily industry leaders convened on June 8 at NAA Apartmentalize in Atlanta, GA for a renovations panel session to discuss reducing the unknown and unexpected during the renovation process.  Brad Chandler, SVP of Sales and Operations at FacilGo moderated a panel made up of Daniel Kughen, SVP Construction and Facilities at The Barvin Group; …

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